Gary Hennerberg

Gary Hennerberg 2016-12-13T00:01:15+00:00

Project Description

Gary Hennerberg is a breakthrough mind code strategist, using right brain copywriting and creative, in concert with left brain data-driven analysis.

Customer Mind Code

Audience Benefits:

  • Discover a step-by-step process to identify and create the personas of your core customer segments. The twelve most observed personas are revealed.
  • Ideas to stimulate emotion through fear, uncertainty, and doubt, and how to calm the mind with your solution to enable clearer thinking.
  • The importance of properly positioning, or repositioning, your product or organization to initiate new short-term memory.
  • How to use storytelling to deepen the new memory and convert it to long-term memory.
  • Use left brain/right brain thinking that interprets your sales presentation offer and persuades your prospects to give themselves self-permission to buy.

Gary Hennerberg is a breakthrough mind code strategist, using right brain copywriting and creative, in concert with left brain data-driven analysis. The result: whole-brain performance, done right, on time!

He is the author of “Crack the Customer Mind Code, Seven Pathways from Head to Heart to YES!” As a veteran marketing professional, Hennerberg is equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world.

Hennerberg has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now an in-demand consultant, creative director, and trainer, he has successfully transferred traditional offline marketing principles to online media.

As he deeply thought about the characteristics of his most successful campaigns, he came to realize that aligning messaging with how the mind thinks are essential to remarkable success. Out of this analysis came his book, “Crack the Customer Mind Code.”

With experience in cross-channel marketing, Hennerberg recommends the most effective and cost-efficient blend to generate sales. Hennerberg’s experience includes direct mail, catalogs, websites, email, social media, video marketing, programmatic online ad purchasing, and pay-per-click. He blends copywriting and analysis—right brain/left brain thinking—that delivers a whole-brain approach to turnaround underperforming marketing campaigns.

As a columnist for Target Marketing Magazine, Hennerberg is in demand as a consultant, speaker, trainer, and author.

CMC-Cvr-Flat-800hCrack the Customer Mind Code

“I’ve greatly enjoyed working with Gary on the Reinventing Direct blog for Target Marketing and Marketing’s Best Blogs. Gary is a skilled writer, very knowledgeable marketer and consummate professional. He is one of our most reliable regular contributors, and his copywriting skills shine through in every post. What sets his blog apart, though, is how effectively he can break down complex topics and teach them to readers in an understandable, engaging post. I would recommend Gary for any kind of writing, whether it’s about marketing or for marketing.”

—Thorin McGee Editor-in-Chief, Target Marketing

I am pleased to recommend Gary Hennerberg for any project where instruction and delivery of information is essential. Gary has worked as an instructor for our professional copywriting training classes for the past few years. Besides being thoroughly prepared and skilled in the subject matter, Gary makes learning enjoyable and interesting. Students often comment on his teaching style and his interest in their understanding and their success. He is much appreciated!”

—Denise Ford, Conference & Events Director and Manager of Online Training Programs, American Writers and Artists (AWAI)

The reason that the Digital Learning Alliance grew so quickly in memberships and revenue is due in large part to Gary’s ability to drive an integrated sales and direct marketing strategy. With a wide range of skills and experience, Gary is the perfect consultant for any size company’s needs to deliver a strong ROI for marketing campaigns.”

—Chase Winder, Former Manager, Director, Digital Learning Alliance

Areas of Expertise

  • Branding
  • Business
  • Marketing

Presentation Types

  • Full Day
  • Half Day
  • Keynote

Ideal Audience

  • Business Owners
  • Charitable Organizations
  • Christian Organizations
  • Entrepreneurs
  • Management
  • Owners
  • Sales
  • Senior Executives

Industry Experience

  • Advertising
  • Consulting
  • Fashion and Apparel
  • Finance
  • Health Care
  • Insurance
  • Internet Marketing
  • Non-Profit
  • Pharmaceuticals
  • Publishing

Speaking Experience

  • 20+ years

Travel Origin & Domestic Fee Range

Domestic Fee Range

$< 5,000

Speaker fees vary based on event location, program duration and other factors, and are subject to change without notice.
Please contact us for an accurate fee quote for your event.

Request Fees and Availability