Gary Hennerberg is a breakthrough mind code strategist, using right brain copywriting and creative, in concert with left brain data-driven analysis. The result: whole-brain performance, done right, on time!
He is the author of “Crack the Customer Mind Code, Seven Pathways from Head to Heart to YES!” As a veteran marketing professional, Hennerberg is equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world.
Hennerberg has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now an in-demand consultant, creative director, and trainer, he has successfully transferred traditional offline marketing principles to online media.
As he deeply thought about the characteristics of his most successful campaigns, he came to realize that aligning messaging with how the mind thinks are essential to remarkable success. Out of this analysis came his book, “Crack the Customer Mind Code.”
With experience in cross-channel marketing, Hennerberg recommends the most effective and cost-efficient blend to generate sales. Hennerberg’s experience includes direct mail, catalogs, websites, email, social media, video marketing, programmatic online ad purchasing, and pay-per-click. He blends copywriting and analysis—right brain/left brain thinking—that delivers a whole-brain approach to turnaround underperforming marketing campaigns.
As a columnist for Target Marketing Magazine, Hennerberg is in demand as a consultant, speaker, trainer, and author.
“I’ve greatly enjoyed working with Gary on the Reinventing Direct blog for Target Marketing and Marketing’s Best Blogs. Gary is a skilled writer, very knowledgeable marketer and consummate professional. He is one of our most reliable regular contributors, and his copywriting skills shine through in every post. What sets his blog apart, though, is how effectively he can break down complex topics and teach them to readers in an understandable, engaging post. I would recommend Gary for any kind of writing, whether it’s about marketing or for marketing.”
—Thorin McGee Editor-in-Chief, Target Marketing
I am pleased to recommend Gary Hennerberg for any project where instruction and delivery of information is essential. Gary has worked as an instructor for our professional copywriting training classes for the past few years. Besides being thoroughly prepared and skilled in the subject matter, Gary makes learning enjoyable and interesting. Students often comment on his teaching style and his interest in their understanding and their success. He is much appreciated!”
—Denise Ford, Conference & Events Director and Manager of Online Training Programs, American Writers and Artists (AWAI)
The reason that the Digital Learning Alliance grew so quickly in memberships and revenue is due in large part to Gary’s ability to drive an integrated sales and direct marketing strategy. With a wide range of skills and experience, Gary is the perfect consultant for any size company’s needs to deliver a strong ROI for marketing campaigns.”
—Chase Winder, Former Manager, Director, Digital Learning Alliance
Areas of Expertise
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